Posted by & in category Blog, Client Media Coverage.

Special Saturday schedules for May 5 and 12 on sale now

Amtrak is offering additional service between Chicago and Holland, Mich. for travelers to Holland’s annual Tulip Time Festival. A special stop at Hammond-Whiting, Ind., is also added. These trains on the Pere Marquette route, sponsored by the Michigan Department of Transportation (MDOT), will run on two Saturdays during the festival, May 5 and May 12, enabling same-day visits to what has been heralded as the nation’s “Best Flower Festival” and “America’s Best Small-Town Festival,” with more than 5 million tulips in bloom.

Skip tolls, traffic and parking fees by departing from Chicago at 7:05 a.m. and Hammond-Whiting at 7:30 a.m. (both times Central), arriving in Holland at 11:29 a.m. (Eastern Time). The return trip leaves Holland at 5:50 p.m. (ET), Hammond-Whiting at 7:52 p.m. (CT) and arrives in Chicago at 8:24 p.m. (CT). Parking at the Amtrak Hammond-Whiting station is free of charge and eastbound, Train 374, and westbound, Train 375, will also make intermediate stops at St. Joseph and Bangor. The full schedule can be seen when booking via, our mobile apps, or by calling 800-USA-RAIL.

Book now for best availability and pricing. Adult fares on the Amtrak MidwestSM trains on those Saturdays range from $26-$48 each way. All Pere Marquette trains will stop at Hammond-Whiting on May 5 and 6 and May 12 and 13. The Pere Marquette also provides daily service from Chicago to Holland for travel during the nine-day festival. The Michigan page on has more information.

Posted by & in category Blog, Food Marketing.

If you are interested in starting or expanding a food business, the Conference provides you with educational strategies in marketing, compliance and product development. The Marketplace Trade Show is an invaluable opportunity for telling your story and showcasing your market-ready product to potential retail buyers.

Hear what other successful Michigan entrepreneurs have to say about attending the premier food show and networking conference.

Making It In Michigan is November 8th at the Lansing Center.

Watch the 2017 highlight video and mark your calendar!

Vendors interact with buyers and the general public at the 2017 Making It In Michigan Marketplace Trade Show.

Posted by & in category Marketing Musings.

After spending a couple of weeks doing some in-depth customer research for a client, the mindset around here has been extremely focused on how we can empower the customer to make sure they’re making the right decision on utilizing that client’s service. While marketing tends to revert back to the old feature/benefit proposition time and again, sometimes we need to step back and think about what it means to be a customer listening to the illustrious verbiage we create to evoke emotion and behavior. There is the famous story about Steve Jobs when he introduced the iPod and everyone in the news and the rest of the tech world were wondering what was so different about the iPod from the MP3 players in the market. Of course, there were the different features and benefits but the one thing that Jobs and Apple did to market it was to simply announce to the world that you could have 1,000 songs in your pocket.

When everyone else was saying “1GB storage on your MP3 player”, telling people about the product, Apple went ahead and made you think you were awesome, having 1000 songs to walk around with. The simplicity is brilliant, really. No oversell, just a fact that made the customer realize that they might just have one-upped “that guy” in the cube next to them that actually new what a gigabyte’s worth of data really meant. Mindset shifts will always be vital in marketing, but mindset suggestions just might make the difference in having the customer make the smart decision.