Save the Date for the 11th Annual Making It In Michigan Conference and Trade Show

Posted by & filed under Blog, Food Marketing.

If you are interested in starting or expanding a food business, the Conference provides you with educational strategies in marketing, compliance and product development. The Marketplace Trade Show is an invaluable opportunity for telling your story and showcasing your market-ready product to potential retail buyers. Hear what other successful Michigan entrepreneurs have to say about… Read more »

How Smart Is Your Customer? Why Don’t You Tell Them?

Posted by & filed under Marketing Musings.

After spending a couple of weeks doing some in-depth customer research for a client, the mindset around here has been extremely focused on how we can empower the customer to make sure they’re making the right decision on utilizing that client’s service. While marketing tends to revert back to the old feature/benefit proposition time and again, sometimes… Read more »