Marketing Rationale For Why I Loathe Purse Parties

Posted by & filed under Retail Marketing.

One of my girlfriends is headed to NYC in a couple of weeks and is thrilled about the prospect of finding this season’s new fake Prada bag. I pretended to be excited for her sake. Today I read an article, “Why Do Consumers Buy Counterfeit Luxury Brands?” by Keith Wilcox, Hyeong Min Kim and Sankar… Read more »

Social Media Optimization (SMO)

Posted by & filed under Social Media.

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily… Read more »

It is Alive!

Posted by & filed under Marketing Musings.

So. We’re officially part of the blogosphere. Finally. After having worked on launching our new blog for what seems like an eternity we have finally put the shoes on the cobbler’s son. In being nominated to make our prolific first post, I wondered where to start. For nearly a week I struggled with the content… Read more »