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We get asked all of the time by clients and prospects about the best practices in social media to get the highest returns. Did you know that the best time to post on Pinterest is Saturday night between 8 and 11PM? Yep, people aren’t looking at your bakery’s cupcakes on a Wednesday at 2PM on Pinterest. Do you know what twenty words to use on Twitter to generate more shares, comments, and clicks? For each social network it’s different. Don’t bother posting anything without a photo or infograph. Haven’t mastered the hashtag yet?

If you’re feeling a little overwhelmed or want to get your social initiative on track, read this article by Neil Patel. Neil is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.

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