Blogger Floyd Hayes posted this photo of a Diet Coke ad in a shop window next door to Starbucks. The poster in the window reads, “Who has time to stand in line for a latte?” That’s some pretty aggressive local guerilla marketing for sure (I wonder how much money the shop owner made) but is this a fight to wage in January in New York? Surely Coca-Cola can’t be that scared of Starbucks stealing market share. I mean, if you had to choose something to pick you up in the beverage category when there’s 3 feet of snow on the ground, wouldn’t you rather have a nice hot cup of coffee than an ice cold Diet Coke?
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