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I have never seen any of the Twilight or Underworld movies, watched True Blood or any other vampire-themed entertainment. (I will admit I do love me some zombies on AMC’s “The Walking Dead”, though.) I don’t have anything against vampires but they’re currently very ubiquitous – that’s why I like this Super Bowl spot from Audi promoting their LED headlight system with 5,000 Kelvin light power. The ad became available after Facebook users solved the brand’s Race the Light social media contest. Whether you have an affinity for the dark side or not, this ad does a good job capitalizing on the vampire craze driving their product attribute.

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