Posts Categorized: Design That Sells
Seeing is Believing – Proof to all Designers Who Insist On Using The Smallest Font Possible
If I had a dollar for every time I sent a print piece back to the designer with a note to increase the font size…I think I can get behind this initiative. Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the… Read more »
Generational Differences
A few weeks ago, my Father, a 56 year old entrepreneur, asked if I could throw together a brand identity and some marketing materials for his most recent endeavor: a small sandwich/concession/ice cream shop. After due conceptualization, research, and a few hours tinkering around in InDesign (I am not exactly “trained” as a graphic designer),… Read more »