Have a Food Product Idea You’d Like to Turn Into a Viable Business? Don’t Miss This Conference!

Posted by & in category Food Marketing.

For individuals thinking about starting a business from a product idea or even an old family recipe, the third annual Making It In Michigan conference can help bring concept to fruition. Hosted by the Michigan State University (MSU) Product Center, the conference is designed with budding entrepreneurs in mind and features multiple educational sessions, a… Read more »

No Soup Spoon For You!

Posted by & in category Food Marketing.

Campbell Soup is changing the design of its iconic soup-can labels and store displays. For two years, the company studied consumer reactions such as changes in heart rate to various images of Campbell logos and bowls of soup, using the results to create labels with larger bowls and no spoons. Ilan Brat reports in the… Read more »