Measuring your “e”ffectiveness

Posted by & in category Internet Marketing.

Are you getting good reports from your email vendor or IT administrator? If not, you’re missing some important stats to measure the effectiveness of your email campaigns. You should be monitoring trends, clearly matching response to revenue and making sure that you have good open rates. Some statistics that should be examined for each blast… Read more »

The Human in the InBox

Posted by & in category Internet Marketing.

Working on a recent client email blast campaign I was reminded how quick we as marketers can be to forget that the segmented, geotargeted list of names are actually human beings with jobs, families and everyday issues like the rest of us.While our client was adamant about touting the great sales offer, we had to… Read more »