How Smart Is Your Customer? Why Don’t You Tell Them?

Posted by & in category Marketing Musings.

After spending a couple of weeks doing some in-depth customer research for a client, the mindset around here has been extremely focused on how we can empower the customer to make sure they’re making the right decision on utilizing that client’s service. While marketing tends to revert back to the old feature/benefit proposition time and again, sometimes… Read more »

Nervous About Flying? Oh, Nivea’s Got You Covered.

Posted by & in category Marketing Musings.

I’ve seen some marketing pranks ranging from edgy to harmless to humorous. This stunt from Nivea takes the cake, though – literally the deodorant cake. The German company pushes past what most would consider acceptable limits. While travelers await flights in terminals, actors secretly take photos and generate fake TV reports and newspaper stories. These… Read more »

It’s The Most Wonderful Time of The Year, Right Parents?

Posted by & in category Marketing Musings.

Summer has been my favorite season my whole life. Even in my 40 somethings when I see the first back-to-school commercial I cringe. So in honor of the new school season Bachelor Degree Online has posted 10 of their favorite back-to-school commercials. See the whole list here: http://www.bachelorsdegreeonline.com/blog/2012/the-10-cleverest-back-to-school-promos/#.UDe0_kT-LLL My personal favorite is the Alice Cooper… Read more »