Why do people want your stuff?

Posted by & in category Marketing Musings.

Recently CNN had a report about what people consider luxury versus necessity with often surprising answers – high speed Internet is considered a necessity but a dishwasher is a luxury product. In analyzing three weeks of May lead reports for a client we posed this question to ourselves about some of their products and services… Read more »

It is Alive!

Posted by & in category Marketing Musings.

So. We’re officially part of the blogosphere. Finally. After having worked on launching our new blog for what seems like an eternity we have finally put the shoes on the cobbler’s son. In being nominated to make our prolific first post, I wondered where to start. For nearly a week I struggled with the content… Read more »