Happier Than Gallagher At A Farmers Market

Posted 2012 at by & in category Marketing Musings.

I have always applauded Geico for their penchant for exploring wacky and endless creative concepts in hawking car insurance. Now the Martin Agency has come up with the “Happier Than” campaign which compares the happiness factor of buying insurance to other favorite activities. The first spot aired on Letterman last night and additional spots will… Read more »

Better Tequila Through “Tristillation” – Say What?

Posted 2012 at by & in category Marketing Musings.

I’m not sure about this new campaign for Zarco Tequilla. First, the brand name itself does not connote any warm tequila sippin’ feelings. Zarco is made in Jalisco, Mexico from “hand-harvested blue agave that is double-distilled for a clean taste”, according to the company spin. Zarco sounds more like an automotive wax product to me…. Read more »