Better Tequila Through “Tristillation” – Say What?

Posted by & in category Marketing Musings.

I’m not sure about this new campaign for Zarco Tequilla. First, the brand name itself does not connote any warm tequila sippin’ feelings. Zarco is made in Jalisco, Mexico from “hand-harvested blue agave that is double-distilled for a clean taste”, according to the company spin. Zarco sounds more like an automotive wax product to me…. Read more »

Two Questions About This Ad

Posted by & in category Marketing Musings.

I love it when commercials are so engaging you forget or can’t figure out who the advertiser is supposed to be. Wait, did I say that correctly? Aren’t we even supposed to have an inkling within a few seconds of who has paid the agency, the production company and the media schedule? See if you… Read more »