It’s Summer and Time For All The Brand-Aid Concerts and Festivals.

Posted by & in category Marketing Musings.

In case you missed it this week, Stephen Colbert did a hilarious takedown of corporate-sponsored summer indie-rock festivals — by way of introducing his own summer music festival, StePhest Colbchella ‘011: Rock You Like a Thirst-Icane, brought to you by Dr Pepper. Throughout the week, the StePhest Colbchella segment of Comedy Central’s “The Colbert Report”… Read more »

Is The Friskies Marketing Team Smoking Catnip?

Posted by & in category Marketing Musings.

OK – I thought an iPad for my 11 year old niece was a bit much, but Holy Hairballs Batman, an app for cats?! Yes, Friskies has developed a line of tablet-optimized gaming apps for cats. Soon to be available for iPad and Android, these Games for Cats feature shapes, movements and colors that are… Read more »