Happy 40th Anniversary to Amtrak!

Posted by & in category Marketing Musings.

Amtrak Celebrates its 40th Anniversary Today! Four decades ago, Congress created a company to provide passenger rail service for our nation that is now America’s Railroad comprising long-distance, corridor and high-speed rail service that is setting ridership records. Sharp Marketing is very honored to have worked with the Westrain collaborative group in promoting and growing… Read more »

Great Guerilla Marketing – Really Bad Timing?

Posted by & in category Marketing Musings.

Blogger Floyd Hayes posted this photo of a Diet Coke ad in a shop window next door to Starbucks. The poster in the window reads, “Who has time to stand in line for a latte?” That’s some pretty aggressive local guerilla marketing for sure (I wonder how much money the shop owner made) but is… Read more »