Three Great Principles for Engaging Your Customer Today – Because They Really Don’t Trust Marketing

Posted by & in category Marketing Musings.

While this article by Katya Andresen was directed toward toward marketing in the non-profit sector, these are three very applicable truths for marketing in today’s communication overload environment. 1. People don’t trust marketers. They trust each other. Only 6% of people say they believe marketer’s claims, according to Forrester. I’m not sure who those last… Read more »