Great Guerilla Marketing – Really Bad Timing?

Posted by & in category Marketing Musings.

Blogger Floyd Hayes posted this photo of a Diet Coke ad in a shop window next door to Starbucks. The poster in the window reads, “Who has time to stand in line for a latte?” That’s some pretty aggressive local guerilla marketing for sure (I wonder how much money the shop owner made) but is… Read more »

Three Great Principles for Engaging Your Customer Today – Because They Really Don’t Trust Marketing

Posted by & in category Marketing Musings.

While this article by Katya Andresen was directed toward toward marketing in the non-profit sector, these are three very applicable truths for marketing in today’s communication overload environment. 1. People don’t trust marketers. They trust each other. Only 6% of people say they believe marketer’s claims, according to Forrester. I’m not sure who those last… Read more »