Posts Categorized: Marketing Pet-Peeves
Chrysler Puts The Brakes On Grassroots Jeep ‘Imported from Toledo’ Ad Campaign
One of the ad industry’s biggest grievances is when someone steals your creative concept. Especially if you spent $3 million to air your brainchild during the Super Bowl. So Chrysler took action from their own copy from the Eminem 200 commercial. This is the Motor City and this is what we do. AutoGuide.com reports that… Read more »
I Think Kraft Cheesy Explosion Mac and Cheese Would Have Been a Better Product
The first real memory I have of actualizing product placement was for Reese’s Pieces in ET, and this was some time before I had college professors discussing the merits or pitfalls of the tactic. One of my favorite articles about product placement is by Erwin Ephron – he talks about the fact it is not… Read more »
I Think Kraft Cheesy Explosion Mac and Cheese Would Have Been a Better Product
The first real memory I have of actualizing product placement was for Reese’s Pieces in ET, and this was some time before I had college professors discussing the merits or pitfalls of the tactic. One of my favorite articles about product placement is by Erwin Ephron – he talks about the fact it is not… Read more »
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