Posts Categorized: Blog
Social media marketing may be “free,” but there are of course associated costs, not to mention the opportunity costs of time invested in marketers’ social efforts. A recent survey from Social Media Marketing University (SMMU) indicates that staff compensation indeed is the largest expense for growing social media marketing budgets, representing almost half of expenditures. So… Read more »
We love Phil Lempert, the Supermarket Guru. You may have seen him on the Today Show or the Hallmark Channel’s Home and Family program. His food reviews are refreshingly honest, and he knows what is going to sell and what isn’t. He’s just reviewed our client Lady Jane Gourmet Seed Company’s Fabulous Flap Jack Mix… Read more »
This is a great article regarding the challenges of finding and successfully engaging the right target audience online. #SharpMarketing can help!