Go Ahead And Hang Your Stockings With Care, Just Don’t Expect As Much As Last Christmas

Posted 2011 at by & in category Retail Marketing.

Consumers will continue to be frugal this holiday season according to a new survey by YouGov. Still, there are a few “must have” brands out there. The average adult expects to complete 46% of his or her holiday shopping online this year, however expected spending for the holidays drops from $521 in 2010 to $451… Read more »

Let the Madness Begin: Consumers to Spend $500 billion on Black Friday

Posted 2010 at by & in category Retail Marketing.

Y&R consumer guru John Gerzema says spending should be quite healthy this holiday season. He expects “less mindless spending” on gadgets and more “mindful” spending on higher quality, luxury goods. It’s quality over quantity this year, Gerzema predicts. Here’s a few of his predictions. – Brands like ETSY, offering alternatives in ‘handmade Christmas’ gifts including… Read more »

Marketing Rationale For Why I Loathe Purse Parties

Posted 2009 at by & in category Retail Marketing.

One of my girlfriends is headed to NYC in a couple of weeks and is thrilled about the prospect of finding this season’s new fake Prada bag. I pretended to be excited for her sake. Today I read an article, “Why Do Consumers Buy Counterfeit Luxury Brands?” by Keith Wilcox, Hyeong Min Kim and Sankar… Read more »