Posts Categorized: Social Media

To many people, the ‘#’ symbol is something pushed to retrieve voice mail or prompt an automated answering service to take you to the next menu item. With Hashtags becoming more proliferate in social media networks including Facebook and Google+; however, it is imperative for marketers and brand managers to embrace this powerful little symbol… Read more »

As with any community, Facebook is filled with the go-getters, the pioneers, the steadfast and those who appear they just want to be left alone by their lack of participation. With literally millions of pages dedicated to growing brands and recruiting brand ambassadors, it is becoming increasingly difficult to develop and retain those loyal followers…. Read more »

While it seems the proliferation of social media in our day-to-day lives is growing exponentially, I continue to be amazed at the number of companies that have not embraced this medium as part of their integral marketing program. Sure, it can be a little scary and a bit overwhelming, especially to small businesses without a… Read more »