Discover Why Your Brand Should Focus on Earned Media

Posted 2012 at by & in category Social Media.

The over-saturation of advertising, and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. Conversely, earned media is gaining ground. Check out this whitepaper from Zuberance, Top 5 Reasons to Focus on Earned Media previously offered last month, to see why earned media is so powerful and to… Read more »

How Clean and Secure Is Your Social Network?

Posted 2011 at by & in category Social Media.

So, you’ve got your Facebook page launched, your LinkedIn Group started and you’re a faithful Tweeter for your business social networking and marketing. Good for you! But, unless you’re monitoring all those new fans and what’s on their minds or their photos 24/7, do you really know what kind of content is being posted on… Read more »