Posted 2015 at by & in category Client Media Coverage.

Pere Marquette ScheduleVernon J. Ehlers Station

A new schedule for the Amtrak Pere Marquette will make it more convenient for passengers to attend sports, music and theatre events in Chicago and result in eight to 10 jobs being based in Grand Rapids, Michigan, effective May 4. The new schedule also improves connections with other Amtrak trains.

The current schedule allows a six-hour day in Chicago and was crafted for Chicago-based crew cycles. Last year’s opening of the Vernon J. Ehlers Station allowed for the creation of a crew base in downtown Grand Rapids and a nine-hour day for passengers to work or play in Chicago.

Amtrak employed 237 Michigan residents last year, with total wages of $19.5 million. Goods and services purchased in Michigan by Amtrak totaled $17.3 million in 2014.
All Amtrak service in Michigan is operated under a contract with the Michigan Department of Transportation (MDOT).


Posted 2015 at by & in category Blog.

So, Joel Burger and Ashley King are two college sweethearts from New Berlin, Illinois. They’ve known each other since kindergarten. Last week, the State Journal-Register announced that the couple were getting married. The news if the Burger-King union reached someone at Burger King, who then contacted them set up a Skype phone call to tell them that they’d be paying for the whole wedding. The only catch – Burger King wants them to name their first born “Chicken Fry”.

Genius. Seriously, what could a wedding in New Berlin, Illinois really cost? This tactic is way more interesting and endearing than those stupid Chicken Fry spots they’re currently running. They should edit the Skype call and just run that until Chicken Fry season is over.

Watch the Skype call here.

Posted 2015 at by & in category Blog, Social Media.

We get asked all of the time by clients and prospects about the best practices in social media to get the highest returns. Did you know that the best time to post on Pinterest is Saturday night between 8 and 11PM? Yep, people aren’t looking at your bakery’s cupcakes on a Wednesday at 2PM on Pinterest. Do you know what twenty words to use on Twitter to generate more shares, comments, and clicks? For each social network it’s different. Don’t bother posting anything without a photo or infograph. Haven’t mastered the hashtag yet?

If you’re feeling a little overwhelmed or want to get your social initiative on track, read this article by Neil Patel. Neil is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.

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