We get asked all of the time by clients and prospects about the best practices in social media to get the highest returns. Did you know that the best time to post on Pinterest is Saturday night between 8 and 11PM? Yep, people aren’t looking at your bakery’s cupcakes on a Wednesday at 2PM on Pinterest. Do you know what twenty words to use on Twitter to generate more shares, comments, and clicks? For each social network it’s different. Don’t bother posting anything without a photo or infograph. Haven’t mastered the hashtag yet?
If you’re feeling a little overwhelmed or want to get your social initiative on track, read this article by Neil Patel. Neil is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
If you’ve made a resolution this year to yourself to stay on top of your social media initiatives, be glad. New research out from Accenture Interactive is predicting that earned media will be more important and receive more support than paid and owned media over the next 5 years. In a survey of senior marketers from around the world, nearly 40% of the interviewed said that digital budgets will account for over 75% of their marketing budgets.
Quick Sprout has released a new infographic with some great stats on the best times to post on social media channels – find out if you’re reaching your ultimate audience here.
The seventh annual Making It In Michigan conference and trade show was yet another huge success and we are always proud to be a part of this wonderful event.
If you weren’t able to make it, watch the recap of the day’s events and see some of the delicious Michigan-made products you missed!