Posted 2015 at by & in category Blog.

If you’ve made a resolution this year to yourself to stay on top of your social media initiatives, be glad. New research out from Accenture Interactive is predicting that earned media will be more important and receive more support than paid and owned media over the next 5 years. In a survey of senior marketers from around the world, nearly 40% of the interviewed said that digital budgets will account for over 75% of their marketing budgets.

Quick Sprout has released a new infographic with some great stats on the best times to post on social media channels – find out if you’re reaching your ultimate audience here.

Posted 2014 at by & in category Food Marketing.

The seventh annual Making It In Michigan conference and trade show was yet another huge success and we are always proud to be a part of this wonderful event.

If you weren’t able to make it, watch the recap of the day’s events and see some of the delicious Michigan-made products you missed!


Posted 2014 at by & in category Client Media Coverage.

Monday, October 27th marks the Amtrak Grand Rapids Vernon J. Ehlers station grand opening.

The station, which serves the Pere Marquette service to Chicago, will integrate bus and rail transportation, offer more passenger amenities, and streamline train operations. U.S. Senator Carl Levin, Grand Rapids Mayor George Heartwell,and officials from MDOT, Amtrak, and The Rapid were all there to celebrate this morning. You can watch more coverage here and here.

Amtrak Grand Rapids new station