Posts Categorized: Food Marketing

In all of the advertising blogs I subscribe to, I see a lot of weird commercials. Sure, many of them are foreign and are good for a laugh that the FCC would never allow to run here. The bloggers that post them never have any sales data, it’s just entertainment for us crazy ad people… Read more »

For individuals thinking about starting a business from a product idea or even an old family recipe, the third annual Making It In Michigan conference can help bring concept to fruition. Hosted by the Michigan State University (MSU) Product Center, the conference is designed with budding entrepreneurs in mind and features multiple educational sessions, a… Read more »

Campbell Soup is changing the design of its iconic soup-can labels and store displays. For two years, the company studied consumer reactions such as changes in heart rate to various images of Campbell logos and bowls of soup, using the results to create labels with larger bowls and no spoons. Ilan Brat reports in the… Read more »