Posts Categorized: Marketing Musings

We’ve all used the old phrase “Hindsight is 20/20” when describing the fact that it is easy for one to be knowledgable about an event after it has happened. Well, had we known now what this year had in store what would we have done differently say starting in February or March? No matter what industry… Read more »

After spending a couple of weeks doing some in-depth customer research for a client, the mindset around here has been extremely focused on how we can empower the customer to make sure they’re making the right decision on utilizing that client’s service. While marketing tends to revert back to the old feature/benefit proposition time and again, sometimes… Read more »

I’ve seen some marketing pranks ranging from edgy to harmless to humorous. This stunt from Nivea takes the cake, though – literally the deodorant cake. The German company pushes past what most would consider acceptable limits. While travelers await flights in terminals, actors secretly take photos and generate fake TV reports and newspaper stories. These… Read more »