Posts Categorized: Social Media

I ask a lot of people for their opinion of social-media tools like Twitter and I always get a lot of different responses—ranging from 100% commitment to curiosity to utter disdain. However you feel about social media, here is one simple fact: Even if you’re one who considers these tools inane and a waste of… Read more »

Many of our clients jumping into the social marketing mixer ask us where to draw the line in being too “hard sell” on their social networking sites. I recently found a great post that I believe most people can relate to. In his “Web Ink Now” blog, David Meerman Scott encourages readers to treat social… Read more »

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily… Read more »